Apple Vision Pro Sales Stumble: Will a Budget Version Save the Day?
Apple's highly anticipated Vision Pro headset is struggling to find its footing in the market. Despite a massive marketing push, sales have been sluggish, with projections indicating fewer than 500,000 units sold globally in 2024.
Market research firm IDC reports that the Vision Pro has yet to reach 100,000 units sold in a single quarter in the US since its February launch. Sales are expected to plummet by 75% this quarter alone.
The main culprit? A lack of compelling applications and a hefty price tag. While the headset initially generated buzz, consumer interest has waned, leading to slow sales and a surge in returns.
Apple's recent international launch may offer a glimmer of hope, but success hinges on developers creating localized content and experiences.
IDC predicts Apple will release a more affordable version of the Vision Pro (possibly the rumored Vision SE) to combat the high price point. This budget-friendly model could start at $1750, still significantly more expensive than competitors like Meta's Quest 3.
Will a lower price tag and a wider range of applications be enough to salvage the Vision Pro? Only time will tell if Apple can turn the tide and avoid another Lisa-like flop.
