AMD is making significant gains in the South Korean DIY PC market, achieving a 60% CPU market share while Intel's Arrow Lake processors face disappointing sales.
Intel's Core Ultra 200S series has underperformed in terms of gaming, and despite promised optimizations, consumers seem to be favoring AMD Ryzen processors. This trend is reflected in online retail and is now impacting the South Korean market, where AMD's CPU sales have seen a substantial increase.
According to a report by Danawa (via ZDNet), AMD now holds 62% of the total CPU sales in Korea, a 6% jump since July. This marks the largest gap between AMD and Intel in this market. AMD's market share has grown significantly from 41% last year to the current 62%, while Intel's share has dropped to just 38%.
Several factors contribute to Intel's declining sales, including concerns about future socket compatibility and the strong competition from AMD, particularly the Ryzen 7 9800X3D. Domestic distributors suggest that AMD's market share could continue to rise unless there is a major shift in the landscape.
This trend isn't limited to Korea; similar patterns are emerging in Germany and other regions where Intel's Arrow Lake chips are struggling to gain traction. While some initial stock sold out quickly, low supply has led some retailers to bundle CPUs with motherboards.
