A surprising rumor suggests AMD is preparing to enter the smartphone market with its "Ryzen AI" mobile SoCs, potentially challenging established players like Qualcomm and MediaTek.
According to Smartphone Magazine (via Yahoo Finance), AMD is reportedly in discussions with manufacturers to integrate these APU-like chips into smartphones. This would mark a significant expansion for AMD into a market currently dominated by other companies.
If true, the move could significantly impact the tech industry. AMD's entry into the mobile space would create a new competitor in an already fiercely competitive landscape. The rumored Ryzen AI chips could offer power efficiency similar to AMD's Phoenix, Hawk Point, and Strix Point APUs.
The timing of this potential move is interesting. Qualcomm's recent success with its Snapdragon X Elite chips and rumors of an NVIDIA x MediaTek collaboration highlight a growing trend of cross-industry partnerships in the mobile and PC sectors. AMD could be capitalizing on this trend.
AMD's previous work integrating its technology into Samsung Exynos chips (featuring RDNA ray tracing and FSR) provides some evidence of their capabilities in the mobile market. However, a full Ryzen-based SoC would represent a major step forward.
With NVIDIA's growing presence in the AI market, a move into mobile could be a strategic play for AMD to diversify its business and find new growth opportunities.
