Apple's Headset Business Could Reach $25 Billion with Diversified Products
Apple's headset ambitions could generate $25 billion in revenue if the company expands its product line to include cheaper AR glasses and other .
Apple's headset business has the potential to become a $25 billion revenue stream, but only if the company expands its product range beyond the Vision Pro. This includes developing more affordable AR glasses, potentially tethered to an iPhone, according to a new report. Mark Gurman, in his "Power On" newsletter, suggests that Apple needs to find new avenues for revenue growth. While the iPhone remains a significant contributor, it's no longer driving the same level of sales increases. Gurman believes that rather than relying on a single hit product, Apple needs to cultivate multiple successful product categories, including head-mounted wearables. Beyond the Vision Pro, Apple is reportedly working on a more affordable mixed-reality headset and a pair of smart glasses. The smart glasses could potentially connect to an iPhone to handle some of the processing, offering a more comfortable and potentially less expensive experience. "To grow, the company can’t just wait…