Nvidia is reportedly gearing up to challenge AMD's Strix Halo APUs with its own ARM-based APU for Windows, slated for late 2025 or early 2026. According to Moore's Law Is Dead (MLID), Nvidia plans to target both gamers and content creators with this new offering.
While rumors of an Nvidia-MediaTek partnership for an ARM-based Windows APU have circulated, MLID's source didn't confirm whether this is the same project. Nvidia has experience with ARM APUs, such as the Tegra X1 found in the Nvidia Shield TV and Nintendo Switch.
An "Nvidia Partner" informed MLID that the company is developing an 80W APU for thin and light laptops, potentially partnering with Dell for Alienware machines. An Nvidia source confirmed the "consumer APU" as a "VERY serious project," aiming for a late 2025 or early 2026 release, ahead of AMD's ARM-based "Sound Wave" project.
Nvidia is positioning its ARM APU as a direct competitor to Strix Halo chips, targeting gamers and content creators. Given the expected performance of Strix Halo, with iGPU performance comparable to an RTX 4070 laptop GPU, Nvidia will need to deliver a compelling product.
Crucially, significant efforts are underway to improve Windows on ARM, addressing a major hurdle that has held back Qualcomm's Snapdragon chips.
