According to reports from Chinese board channels, NVIDIA has shifted its primary production focus to the next-generation GeForce RTX 50 "Blackwell" GPUs. This move signals that the current RTX 40 "Ada" series is nearing the end of its production lifecycle.
Flagship RTX 40 models like the RTX 4090 and RTX 4090D have already seen discontinuation or limited production. NVIDIA is expected to launch the initial RTX 50 "Blackwell" lineup, including the RTX 5090, RTX 5080, and RTX 5070, in January at CES. Retail availability will likely follow a few weeks or months later, depending on the model.
The transition means limited supply of RTX 40 series cards going forward. NVIDIA has reportedly fully transitioned AD106 production to the RTX 50 series and is only maintaining limited production of AD107 for laptops and budget PCs. This mirrors the strategy used with the RTX 30 series, where lower-end models like the GA106 and GA107 continued production after higher-end cards were phased out.
AIB partners have reportedly received engineering samples of RTX 50 cards for evaluation and are preparing their custom designs. Retailers are likely to offer discounts on RTX 40 series cards to clear inventory before the new generation arrives.
