Samsung, Google, and Qualcomm's collaborative mixed-reality project might finally bear fruit in 2025. After numerous delays, reports suggest Samsung could unveil its highly anticipated AR glasses at the Galaxy Unpacked event alongside the Galaxy S25 lineup.
Following a disappointing year for Samsung in terms of impactful product releases, the company is reportedly focusing on innovation and exploring new categories. While the XR project faced setbacks, a renowned tipster on X claims the AR glasses are back on track for a 2025 unveiling. This prototype is said to mirror Meta's approach with Project Orion. However, it's important to treat this information with caution until officially confirmed by Samsung.
Just in: Samsung is set to unveil a prototype of its augmented reality (AR) glasses, currently in development, during the Galaxy S25 Unpacked event early next year, likely in the form of videos or images.
— Jukanlosreve (@Jukanlosreve) December 3, 2024
Additionally, prior to revealing the prototype, Samsung plans to introduce…
The shift towards smart glasses instead of headsets is attributed to the Apple Vision Pro's underwhelming sales and the positive reception of Meta's more accessible smart glasses. Samsung and Google reportedly adjusted their strategy based on these market trends. To further build excitement, Samsung is rumored to showcase the glasses' software this month, giving developers an early look at the augmented reality experience.
While details remain limited, the prospect of Samsung's AR glasses launching early next year is certainly generating buzz.
