Vivo is reportedly planning to launch a new sub-brand called Jovi, which will focus on affordable mid-range smartphones. The first device under this new brand is expected to be the Jovi Y39 5G, a successor to the existing Vivo Y38 5G.
Jovi Brand and Positioning
The Jovi brand is intended to represent reasonably-priced mobile devices with features that might appeal to budget-conscious consumers. This contrasts with Vivo's iQoo sub-brand, which prioritizes performance and value for money. The Jovi range might also deviate from devices such as the Y300 series.
Jovi Y39 5G Details
The Jovi Y39 5G has been spotted on Geekbench with the model number vivo V2444A. Leaks suggest it will feature the same Snapdragon 4 Gen 2 platform as the Y38 but could ship with Android 15 out of the box. The Y38 currently retails for around $257 in markets like Hong Kong and features a 6,000mAh battery and a 120Hz display. It is likely that the Jovi Y39 5G will carry on these characteristics.
