AMD's decision to delay the official unveiling of its RDNA 4 graphics cards appears to be a calculated strategic move. Instead of competing head-on with NVIDIA's RTX 50 series reveal, AMD seems to be playing a waiting game to analyze its competitor's offerings and come back with a stronger counter-punch.
A Tactical Delay
The move to delay the official showcase of RDNA 4, which includes the Radeon RX 9070 XT and RX 9070, has raised some eyebrows. Initially, AMD claimed the delay was to give the RX 9070 series a standalone event. However, sources like Chiphell's forum nApoleon suggest it was a strategic move to gauge NVIDIA's RTX 50 "Blackwell" series first.
Price-to-Performance Focus
The current GPU market dynamic has shifted toward a greater emphasis on price-to-performance ratios, particularly in the mid-range segment. AMD, Intel, and NVIDIA are all focusing on delivering better value to consumers. This trend is reflected in the lower MSRP of the RTX 5070 compared to its predecessor. Similarly, Intel's Arc Battlemage B580 is also making waves in the mid-range market.
RDNA 4: A Game Changer?
AMD's Radeon RX 9070 series is rumored to "change everything" in the GPU market, with impressive early performance leaks. The RX 9070 XT has reportedly outperformed NVIDIA's RTX 4080 SUPER in initial testing. With a potential price range of $500-$700, the RX 9070 series could make it difficult for NVIDIA to compete in the mainstream market. The cards have already been reportedly shipped to retailers. However, AMD is holding off release until their strategy becomes clear.
Potential Launch
The official unveiling of the RDNA 4 cards is anticipated soon. Pre-orders are rumored to start by January 23rd, so stay tuned for further updates!