Google has announced a significant move in the tech world, acquiring HTC's division focused on mixed reality (XR) device development. This acquisition, worth $250 million, provides Google with key resources to propel its own XR hardware initiatives.
Key Highlights of the Acquisition
This deal includes:
- Google acquiring HTC’s mixed reality device development division for $250 million.
- Key personnel from the Vive team joining Google.
- Google receiving a non-exclusive license to HTC’s XR intellectual property.
- HTC retaining the ability to continue its own XR research and development.
Google's Push into XR Hardware
This move follows Google's recent unveiling of Android XR, a new operating system designed for mixed reality devices. With this acquisition, Google now has the expertise and resources to develop and manufacture its own XR headset. It will join the likes of Project Moohan from Samsung and Apple Vision Pro, entering a growing field of cutting-edge technology. This will also put them into direct competition with Samsung and the Apple Vision Pro.
Apple Vision Pro Developments
Interestingly, Apple has reportedly paused production of its Vision Pro headset due to low demand, leading the company to reassess its strategy for the VR sector. This provides a window of opportunity for Google to make a significant entrance into the XR market.
Previous Acquisition: HTC's Smartphone Division
This is not the first time Google has acquired a portion of HTC. Back in 2017, Google acquired HTC's smartphone manufacturing division for $1.1 billion. This acquisition helped Google establish its own Pixel smartphone line.
This latest deal indicates a major move by Google into the XR hardware market. It seems they are serious about taking on the challenge and this marks a new battleground for dominance in the XR arena.
