AMD Radeon RX 9070 Series GPUs Arriving Early in March Confirmed
Gamers, prepare yourselves. The wait is almost over. AMD CEO Lisa Su has confirmed the highly anticipated Radeon RX 9070 series GPUs are coming. These GPUs are based on the new RDNA 4 architecture. Mark early March on your calendars. Team Red's latest graphics cards are expected to arrive then.
CEO Confirms Early March Debut
During AMD's Q4 2024 earnings call, Lisa Su addressed speculations and rumors about the launch timeline for RX 9070. She stated, "Gaming graphics revenue was down, partially due to accelerated channel sellout in preparation for the launch of our next-gen Radeon 9000 series GPUs." This indicates a major product release is imminent.
"Our focus with this generation is to address the highest volume portion of the enthusiast gaming market with our new RDNA 4 architecture. RDNA 4 delivers significantly better rate tracing performance and add support for AI-powered upscaling technology that will bring high-quality 4K gaming to mainstream players when the first Radeon 9070 series GPUs go on sale in early March." - Dr. Lisa Su, AMD CEO
Focus on Mainstream Enthusiasts with RDNA 4
Su highlighted a strategic decision for this generation. RDNA 4 targets the "highest volume portion of the enthusiast gaming market." AMD aims for a balance between performance and price. This strategy intends to make higher-quality 4K gaming more mainstream. According to the CEO, RDNA 4 features:
- Much Better Ray Tracing Performance: A significant advancement for visual fidelity in ray-traced games.
- AI-Powered Upscaling Technology: A competitor to NVIDIA's DLSS and Intel's XeSS. It is built on an upscaling algorithm that boosts performance and image quality, especially at 4K resolution.
Expected Launch Event and Models
Early March is confirmed for the retail release. Industry rumors suggest AMD will host a special event at the end of February to officially unveil the RDNA 4 family. At launch, expect AMD to introduce at least two graphics cards:
- Radeon RX 9070 XT: Positioned as the more premium initial option.
- Radeon RX 9070: The more mainstream counterpart.
Enough Supply Coming
There is good news regarding supply. Reports indicate AMD plans higher inventory levels for the RX 9070 series compared to NVIDIA's RTX 50 series launch. This commitment to addressing the "highest volume portion" of the market suggests wider availability from the start. Despite better stock levels expected, initial demand will likely be robust. If you want an RX 9070 card, be ready for a quick purchase in early March.
Final Thoughts: A Big Move for Mainstream 4K Gaming
AMD's official confirmation of the Radeon RX 9070 series arriving in early March is significant for the GPU market. RDNA 4 clearly targets mainstream enthusiast gamers. It promises much improved ray tracing and AI upscaling. This is shaping up to be a major development. More information will become available in the weeks leading up to the expected late February event and official retail launch in early March.
