AMD RX 9000 Series: Aggressive Pricing Strategy Rumored
Whispers from industry channels suggest a potential shake-up in the graphics card market. Sources indicate AMD is planning a seriously aggressive pricing strategy for their upcoming RX 9000 series of graphics cards. This strategy targets rival Nvidia. It also sounds like AMD might even be undercutting some of their current lineup.
Targeting Nvidia and Themselves
A new report from a hardware leaker via Board Channels indicates the pricing for the RX 9000 series is said to be "very sharp." This would ostensibly pit AMD dead-square against specific Nvidia card price points. The report further suggests this might also make things tough on sales of their current cards, particularly the RX 7800 XT.
Speculation fuels this idea. AMD has reportedly alerted partners to end production of the RX 7800 XT before the initially expected date. Expected to end their life cycle at Q3 2025, the alleged order to end production was issued as early as January 2025. This makes sense if the company plans to position the RX 9000 series in the same price bracket. In this scenario, the RX 7800 XT becomes less competitive.
Rumored Pricing and Performance Positioning
Earlier rumors from YouTube channel Moore's Law is Dead, published in January, offered a view of possible pricing for some RX 9000 series cards. The RX 9070 XT could be around $599 USD. The standard RX 9070 might come in even lower. For context, the Nvidia RTX 5070 Ti has been rumored to cost up to $749 USD. AMD could be offering remarkably more competitive pricing.
Current market prices show non-reference RX 7800 XT cards selling around 3499 to 3699 RMB in China. A new RX 9070 series card priced aggressively would certainly pressure RX 7800 XT sales. This earlier production halt by AMD might be a preventive and logical move.
RX 9000 Series Rumored Specs
While official announcements are pending, here are the rumored specifications for two anticipated RX 9000 series cards:
| Parameter | RX 9070 XT (Rumored) | RX 9070 (Rumored) |
|---|---|---|
| Core Code Name | Navi 48 | Navi 48 |
| Stream Processors | 4096 | 3584 |
| Core Clock Speed | 2.97 GHz | 2.52 GHz |
| Memory Capacity | 16GB GDDR6 | 16GB GDDR6 |
| Memory Bus Width | 256-bit | 256-bit |
| Memory Speed | 20 Gbps | 20 Gbps |
| Memory Bandwidth | 640 GB/s | 640 GB/s |
Note: Pricing and specification are based on rumors and leaks. Official details from AMD are still pending. Always verify information from official sources before making purchasing decisions.
