Aston Martin Electric Cars: Vibrating with Soul Recreating the ICE Feel

Aston Martin explores vibrations to bring the soul of combustion engines to electric cars.
Aston Martin Electric Cars: Vibrating with Soul Recreating the ICE Feel
Electric cars are brilliant, quick, and quiet, yet clean. Still, for a few, who love the rumble and growl of an old-school internal combustion engine, something seems off. This is where the iconic British maker of cars-Aston Martin-comprehends your pain. Faster acceleration figures isn't all the company is seeking for its electric cars; rather, it is after something profound-the feeling. But in a world of electric cars, Aston Martin is considering how to keep the emotional connection - so intangible, yet key - that drivers have with their combustion engine car alive. Surprisingly enough, they might be using vibrations to do just that. The 'Aha!' Moment: Feeling the Resonance Adrian Hallmark, the chief executive officer at Aston Martin, shared with Top Gear this important moment when he took a Mercedes-AMG EQS for a test drive. And, in fact, he felt something quite remarkable-the way that car conveyed motion through natural resonance, not through synthesized engine noises or t…

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