It would seem that ASUS China is surely in a hurry where any "PCIe Q-Release Slim" controversies are concerned. For the unaware, it's a feature to make it easier to take out graphics cards. It has obviously caused problems for some people. Now ASUS China steps in with an honest plan for support.
A Three-Pronged Approach to Customer Satisfaction
ASUS China is therefore reaching out with a very clear and helpful make-things-right package. They listed three major points of how they are going to compensate and help users who can be affected:
- Goodwill Compensation: 200 JD E-card (~200 RMB Value)
Goodwill from ASUS China comes with a 200 JD E-card. To put it simply, this would be an approximation to 200 Chinese Yuan in store credit on JD.com, a major online retailer. This is to compensate for the inconvenience.
- Free Motherboard Replacement with Enhanced "PCIe Q-Release" Design
For users looking for something more permanent, ASUS China has promised free motherboard replacements. The replacement boards will feature an improved "PCIe Q-Release" design. This is to mitigate whatever problems the "Slim" variant might have given to the end users. It is a good move, really, so users can use hardware that is up to their expectations.
- More Graphics Card Damage Support
The most reassuring part is perhaps the additional support that ASUS China has pledged to provide. Should any of its consumers have their graphics card damaged in the process while dealing with "PCIe Q-Release Slim," ASUS China is reassuring them that it will further provide compensation or warranty assistance. This shows that they take responsibility for possible hardware problems as an outcome of this situation. This is great customer service.
Note: This is an important notice from ASUS China. Compensation programs and warranty policies differ according to the region. If you reside outside of China and are suffering from "PCIe Q-Release Slim," it's better to reach ASUS support in your specific region with an inquiry on their policy regarding this matter for support.
Customer First
On the whole, this reaction from ASUS China does sound very positive. By offering store credits, free replacement of hardware to supporting damaged parts, providing several avenues of compensatory measures truly shows that it is very concerned about customer satisfaction. This serves as a great example of companies proactively attending to potential problems and working at maintaining trust within their user community.
What is more interesting is to see how users will claim these compensations and replacements. But the first announcement is a step in the right direction by ASUS China and its customers.