Mobile World Congress 2025 has concluded, and it is clear Honor is striving to be at the forefront of the smartphone race. At this year's MWC, Honor showcased a brave new strategy called the Alpha Plan alongside cool new gadgets. Let's examine Honor's announcements and why they aim to shake things up.
Honor Alpha Plan at MWC 2025: 7-Year Updates and an AI-First Future
The "Alpha Plan" from Honor signals a statement of purpose beyond incremental updates. Led by new CEO, James Li, this plan overhauls the entire Honor ethos, not just focusing on new phones. A key consumer-friendly aspect is seven years of Android and security updates for their flagship Magic series, starting with Magic7 Pro. This commitment places Honor alongside Samsung and Google in offering extended software support. This is beneficial for consumers concerned about phone obsolescence.
AiImage: Photography Reimagined with AI
AI is central to the Alpha Plan. Honor is investing heavily in AI to enhance user experience, beginning with photography. Their new AiImage technology uses on-device and cloud-based large language models to improve camera performance by up to 50%. This aims to deliver clearer images, especially from telephoto lenses, through background AI processing. Real-world tests are anticipated, but the technology shows promise for mobile photography enthusiasts.
More AI Innovations and iOS Compatibility
Further AI advancements and features were teased by Honor:
- AI Agent: An intelligent personal assistant, representing Honor's version of Google Assistant or Samsung Bixby, with aims to surpass them.
- Compatibility with iOS: Honor claims industry-first unique ability to share files between Android and iOS devices, simplifying cross-ecosystem usage.
- AI Deepfake Detection: Globally rolling out in April, this feature will help users identify manipulated media, relevant in today's digital landscape.
- AI Upscale: AI-powered restoration to enhance old portrait photos, a valuable feature for preserving memories.
Honor Pad V9 Goes Global
The Honor Pad V9 is expanding globally. Previously launched in China, the global version retains key specifications: an 11.5-inch 144Hz display, a 10,100mAh battery, and the Dimensity 8350 Elite chip. A notable difference is slower 35W charging compared to the Chinese version's 66W. Starting at approximately $300 in China, the Pad V9 presents a potentially attractive option for a feature-rich, budget-friendly tablet.
Honor Watch 5 Ultra: Style, Durability, and Health
In wearables, Honor introduced the Watch 5 Ultra. This smartwatch features a premium design with a titanium case, sapphire glass, and an octagonal shape. Health features include instant ECG readings, SpO2 monitoring, and detailed sleep analysis. The Watch 5 Ultra aims for both fashion and function, offering up to 15 days of battery life and a dedicated diving mode.
Honor Earbuds Open: Open-Ear Audio with Smart Features
Honor unveiled Earbuds Open in the audio category. These open-ear earbuds prioritize comfort and awareness with a "phases of the moon" design and skin-friendly silicone. Beyond comfort, they include a 16mm driver, Spatial Audio, and AI translation. Real-time translation during conversations or lectures is a highlighted feature. Priced around €149 (approximately $154), the Earbuds Open offer an interesting take on open-ear audio with smart functionalities.
Honor's MWC 2025: A Clear Statement
Honor's MWC 2025 announcements mark a significant moment. The Alpha Plan and new devices demonstrate a commitment to compete at a high level. This includes hardware, software support, AI innovation, and user experience. Honor's ambitious path and its potential to challenge established mobile technology leaders will be closely observed.
