The GPU market often feels like a constant struggle between desiring the latest technology and bracing for high costs. However, recent listings for the upcoming GeForce RTX 5070 suggest a potential shift. Major retailer B&H Photo Video has listed several RTX 5070 models with an impressive price tag of $549 (MSRP).
RTX 5070 at MSRP: A Welcome Sight
It appears to be true. Specific RTX 5070 cards from reputable manufacturers like Gigabyte, ASUS, and PNY are listed at $549. Notably, some of these are even overclocked (OC) versions, which typically demand a premium price. Finding new GPUs at MSRP has felt rare recently. This development might indicate a move toward more sensible pricing, at least for the RTX 5070.
RTX 5070 Models Spotted at $549:
- ASUS Prime GeForce RTX 5070
- Gigabyte GeForce RTX 5070 WindForce OC SFF
- PNY GeForce RTX 5070 OC Triple Fan
- Gigabyte GeForce RTX 5070 WindForce SFF
RTX 5070 Ti: A Contrasting Price Trend
While the RTX 5070 offers pricing optimism, the RTX 5070 Ti story is different. Launched earlier, the RTX 5070 Ti is already experiencing price increases. MSI, for example, has quietly increased the MSRP on their RTX 5070 Ti cards.
Initially priced at $749, MSI's baseline RTX 5070 Ti "Shadow 3X" model now hovers around $820. Higher-end custom RTX 5070 Ti cards from MSI are approaching the $1000 mark. This price level is typically associated with cards like the RTX 5080. The rising prices of the 5070 Ti make the RTX 5070 MSRP listings seem surprisingly positive.
Implications for Gamers
The situation presents a mixed outlook for gamers. The RTX 5070 MSRP listings offer hope for more reasonable high-end GPU pricing this generation. However, the price increases on the RTX 5070 Ti serve as a reminder of the market's volatile nature, often trending towards higher prices. The crucial factor for the RTX 5070 will be availability. Limited supply could negate the impact of these MSRP listings.
Competition from AMD's upcoming Radeon RX 9070 series will also play a significant role. If AMD offers comparable or better performance at similar prices, NVIDIA may face pressure to maintain reasonable pricing and ensure adequate RTX 5070 availability. The coming weeks will be crucial in determining if the RTX 5070 MSRP listing reflects a genuine pricing trend or a temporary anomaly in the GPU market.
