Apple Now World's Top Smartphone Maker Thanks to iPhone 16e
There is a new leader atop the global smartphone market. Apple has reached the number one spot worldwide for the first time in a first quarter, according to a new report from Counterpoint Research.
iPhone 16e: The Driving Force
The buzz around the iPhone 16e appears to be a significant factor in this shift. Counterpoint analysts indicate the launch of this model as a key contributor to Apple's Q1 success. The global smartphone market experienced approximately 3% growth compared to last year. This increase is attributed to government subsidies in China and rebounding demand in emerging markets across Asia, Latin America, and Africa. However, major markets like the US, Europe, and China saw sales slow or decline. Apple defied these trends, growing sales by a significant 4% and achieving a 19% market share.
Samsung Dethroned, Remains a Powerhouse
Samsung, the long-standing leader, has moved to second place with an 18% market share. Analysts suggest this is due to the timing of new phone releases. The Galaxy S25 and new A-series phones launched later than usual, potentially impacting early Q1 performance. The report notes Samsung experienced growth in March, particularly in premium phone sales, confirming their strong market presence.
Xiaomi and Competitors in Pursuit
Beyond the top two, Xiaomi is strengthening its market position, especially in China. Xiaomi is also developing a reputation as a more premium brand, enhancing its competitive edge. Vivo and OPPO, including OnePlus, complete the top five. Honor, HUAWEI, and Motorola are also showing strong growth and aim to climb the rankings.
Market Outlook for 2025: Uncertainty Ahead
Despite a positive start to the year, industry experts express caution regarding the remainder of 2025. Counterpoint analysts suggest the smartphone market could still see a net decline by year-end. Ongoing trade tensions, global economic uncertainty, and potential supply chain disruptions contribute to market volatility. While Apple celebrates a Q1 victory, the broader outlook for the 2025 smartphone market remains uncertain.
