ASUS Teases Xbox Handheld "Project Keenan": Partnership Seems Likely
The rumor mill surrounding an official Xbox handheld is gaining momentum. ASUS, the maker of the popular ROG Ally handheld PC, released a video. This video appears to explicitly tease their involvement in the much-discussed "Project Keenan."
Reading Between the Lines
What is the hint? The official ASUS ROG Global X (formerly Twitter) page shared a short video clip. The clip featured an ROG Ally alongside a standard Xbox controller. The implication is clear. It strongly suggests ASUS is the hardware partner helping to create the rumored Xbox handheld. Many expect to see this device sometime this year.
— Xbox (@Xbox) March 31, 2025
Adding to the speculation, the official Xbox X account responded to the ASUS video with a meme. This is not an official confirmation. However, this interaction between the two companies makes ASUS involvement seem almost certain.
What is 'Project Keenan'?
Rumors about Project Keenan suggest it will be very "Xbox" focused. It is rumored to run a full version of Windows. A key feature is the ability to play Microsoft Store games and PC Game Pass on the go. It could be a streamlined, Xbox-branded handheld PC experience.
Just the Beginning?
Project Keenan might be the start of Microsoft's next-generation hardware plans. Rumors also point to a more powerful Xbox Series X successor in development. Another, different handheld device may also appear further in the future, possibly around 2027. Microsoft is reportedly aiming for the "biggest technical leap ever seen" for their next consoles. It will be interesting to see how Project Keenan fits into this larger strategy.
For now, we await official confirmation from Microsoft or ASUS. But following this suggestive video tease, anticipation for an Xbox handheld has definitely increased.
